Overcoming Imposter Syndrome

Overcoming Imposter Syndrome in a World That Moves Fast

November 26, 20257 min read

Finding Alignment,

Working with Artificial Intelligence,

and Owning Your Value in Your Coaching Business

Overcoming Imposter Syndrome in a World That Moves Fast

Imposter syndrome is one of those sneaky experiences that can show up even when things are going well. You might be landing clients, sharing your work, creating momentum… and suddenly find yourself questioning everything you’ve ever done.
“Who am I to teach this?”
“Do I really know enough?”
“Was that success just luck?”

If you’ve been feeling any version of this, you’re not alone, and there’s nothing wrong with you. There are actually a few different roots behind imposter syndrome, and when we understand what’s really happening beneath the surface, we reclaim our power to shift it.

Today, I want to share a perspective that might feel refreshing, clarifying, and grounding, plus several practical ways to release imposter syndrome whether it’s coming from inner wounds, comparison, or even the rising influence of AI in the online space.

What Imposter Syndrome Really Is

The dictionary definition describes imposter syndrome as the persistent inability to believe your success is deserved or legitimately achieved.

Many of us interpret this purely as a mindset issue—a combination of limiting beliefs, inner wounds, and old stories. And that is one angle.

But there’s another piece we need to talk about:

Sometimes imposter syndrome comes from unintentionally exaggerating what we can do.

And the solution in that case is beautifully simple:
Stop exaggerating. Come home to what’s already true.
Anchor into your real value—because it’s more than enough.

You don’t need to be the top expert in your field to deeply help someone. Where you stand right now, with your lived experience, your heart, and your journey, is powerful. There are people who will benefit immensely from exactly the chapter you’re in.

A Personal Imposter Story:

Not long after launching my podcast in early 2023, it took off —over 40 countries, top 10% globally, and all without me obsessing over downloads or data. I recorded because I loved it.

Naturally, people started asking how I did it. A coach suggested I create a podcasting course. And even though mindset and manifestation were always my heartbeat, podcasting seemed like the obvious direction to ride the momentum.

So I built a beautiful program—Just Launch!—blending mindset and podcasting.

But as clients came in, the doubt snuck in too.

I felt like I needed to know everything:
every tech detail, every trend, every editing nuance, every industry metric…

Even though none of that mattered when I created my own podcast.

Suddenly, I wasn’t just sharing what had genuinely worked for me—I was comparing myself to professional podcast coaches and feeling like I needed to do more, learn more, add more.

This is one of the classic signs of imposter syndrome:
feeling like you need to over-deliver and over-prove your worth, even when your value is already enough.

Instead of pushing through misalignment, I stepped back. Just Launch! is complete, but it’s no longer available. Maybe it’ll come back in a new form someday—or maybe it won’t. My alignment comes first, always.

Here’s what this experience taught me:

  • Your journey is enough. You never have to pretend to be someone you’re not.

  • Not everything you’re good at has to be monetized. Some things get to exist simply because they bring you joy.

  • No coach or mentor should override your inner truth. If you have to convince yourself into something, it’s not aligned.

Is AI Amplifying Imposter Syndrome?

This might surprise you, but one of the rising contributors to imposter syndrome is actually… AI.

And to be clear—I love AI. It’s an amazing tool. It saves time. It expands possibilities.

But here’s where it gets tricky:

When we let AI create our content, structure our ideas, refine our voice, or shape our brand too much, we start to lose trust in ourselves.

AI can make things sound polished, professional, clever…
but can you naturally communicate that way on video?
With a client?
On a live call?

If not, there’s a subtle inner disconnect that grows over time.

I’ve experienced this personally.

When Dev and I were restructuring Trésor House, we loaded our ideas into ChatGPT to help organize them into a business plan. It gave us incredible concepts—beautiful branding, a poetic slogan, even a mystical new title for me: Energy Alchemist.

Part of me loved it. It sounded magical.

But when I sat with it, I felt the truth:
It wasn’t me.

My essence is grounded simplicity, clarity, and depth—not mysticism for the sake of a vibe.

If I had run with AI’s version of me, I would have eventually felt like a stranger in my own business.

AI should support your voice—not replace it.
You are the centre.
Check in with yourself often:

“Is this true to me… or am I trying to become the version AI created for me?”

Your energy is what attracts clients—so your content needs to come from you.

The Other Side of Imposter Syndrome: Inner Wounds + Subconscious Beliefs

Sometimes imposter syndrome shows up even when you’re being fully honest and authentic.

You’re attracting clients, recognition, money, opportunities—and instead of feeling proud, you feel uncomfortable or unworthy.

This usually traces back to early programming.

From ages 0–7, we recorded everything around us like a sponge:

  • comments from parents or teachers

  • how people treated each other

  • dynamics around gender, race, age, power

  • what we were rewarded or punished for

  • what was safe or unsafe

  • what was acceptable or “too much”

If you absorbed messages like:

  • “Stop talking.”

  • “You’re not important”

  • “You’re not smart”

  • “People like you don’t succeed.”

…those beliefs can hide in the subconscious for decades, only surfacing when something contradicts them—like being heard, supported, or paid.

This is why you can have success and still feel like an imposter.

A powerful way to release this is through inner-child connection:

  1. Pause.

  2. Breathe deeply and return to the present moment.

  3. Ask your subconscious why you’re feeling this way. Soon, you’ll hear a story.

  4. Next, ask your subconscious where this belief came from. Soon, you’ll be shown a memory of when you were young.

  5. Now, imagine your current, adult self self entering the scene.

  6. Give your younger self what they needed—reassurance, protection, love, clarity.

  7. Remind them who you became.

  8. Let the old belief dissolve.

This process alone can create profound emotional freedom.

Evidence Journaling: A Simple Tool to Strengthen Your Self-Image

Sometimes imposter syndrome sneaks in because we forget how powerful we are.

Life gets busy, we move toward the next goal, and we don’t pause to acknowledge what we’ve already created.

This is where evidence journaling becomes gold.

Every day or week, write down:

  • wins

  • shifts

  • compliments

  • intuitive nudges you followed

  • ways you helped someone

  • things you handled with grace

  • moments you felt proud

Over time, this becomes a mirror that reflects your true self back to you.

It reminds you of your brilliance, your growth, and the momentum you sometimes forget you’ve built.

Final Thoughts

Imposter syndrome isn’t something you “fix once and never feel again.”
It’s a signal—an invitation to reconnect with your truth.

Whether it’s:

  • misalignment

  • comparison

  • over-complication

  • AI influence

  • subconscious wounds

…there is always a path back to yourself.

And that’s really what this journey is about.

You don’t need to prove anything.
You don’t need to be more than you are.
You don’t need to force confidence or pretend your way into worthiness.

Your lived experiences, your wisdom, your heart are already enough!

When you honour who you are, your energy becomes unmistakable.
And the clients meant for you will feel it.


Want to listen to this episode on the podcast?

Tune into episode: 173 | Overcoming Imposter Syndrome: Alignment, AI, and Owning Your Value in Your Coaching Business

Find Feminine Initiate - Mindset + Energetics + Manifestation for Purpose-Driven Creatives on Spotify, Apple Podcast, YouTube, and most other podcast platforms.

 https://podcasters.spotify.com/pod/show/feminineinitiate

Jess West is a Subconscious Coach, bestselling Author, Speaker, Founder of Trésor House, and Podcaster of Feminine Initiate. If you're ready for a breakthrough in your business, confidence, or creative vision, book your 1:1 session with Jess and receive intuitive guidance, subconscious transformation, and soul-aligned tools to release what's no longer serving and step into your next level-self: https://tresorhouse.ca/justelevatesession

Jess West

Jess West is a Subconscious Coach, bestselling Author, Speaker, Founder of Trésor House, and Podcaster of Feminine Initiate. If you're ready for a breakthrough in your business, confidence, or creative vision, book your 1:1 session with Jess and receive intuitive guidance, subconscious transformation, and soul-aligned tools to release what's no longer serving and step into your next level-self: https://tresorhouse.ca/justelevatesession

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